Paid ads that bring leads your sales team actually wants.
I run paid ads for B2B SaaS and feed your CRM's lead quality back into the campaigns, so the platforms stop chasing form fills.
The leads come in. Sales doesn't want them.
Spend goes up every quarter across Google, LinkedIn and Meta.
Sales says the leads are junk.
Leadership asks what the budget is buying.
Each platform reports its own wins, and none of them agree.
The cause is rarely the campaign.
Platform MQLs that looked great while the CRM said they were worthless, because the platform was rewarding volume sales couldn't use.
A CPA spike that traced back to a competitor entering the same search terms, with the account itself unchanged.
A client who needed to hold their spend, because their unit economics were the issue and the funnel was fine.
Fixing it takes campaign work and the signals around it: what the platforms are told counts as a conversion, how lead quality reaches them from your CRM, and whether your attribution can be trusted.
What most B2B SaaS teams end up with.
Juniors, or specialists spread thin, running many accounts at once.
Generalists. Ecommerce, B2C, local business and SaaS in the same week.
Campaigns optimised for what the platform sees. Clicks, form fills. The platform never hears whether sales wanted the lead.
Nobody owns the gap. Ops fixes the CRM, the ad manager runs the campaigns, and lead quality never travels between them.
Why I'm different
Focused on B2B SaaS, sales-led most of all. I've spent my learning time on long sales cycles, CRM stages and lead quality that shows up weeks later.
Three to five clients at a time. The person on the first call is the person who runs your account.
I run the campaigns and the feedback loop. Your CRM's lead quality reaches Google, LinkedIn and Meta, so they optimise for the leads sales wants.
I work alongside your marketing ops owner. They run the CRM and connect pipeline to revenue. I make the platforms learn from it.
Who I work with
B2B SaaS companies, Series A and beyond, spending €10,000/month or more.
Sales-led SaaS with a named owner of marketing operations and CRM. They run the CRM. I make sure the ad platforms learn from it.
Product-led SaaS where the whole journey from click to paid signup happens on the website
How I work
You own everything. All ad accounts, assets, and data stay in your name. Always.
No AI has change rights in your campaigns. I use AI tooling in research, messaging development, and analysis. It never touches your live campaigns without my judgment behind it. Learn more here.
Fixed monthly fee, scoped after a call. It doesn't go up because your budget does. My incentive is results, not spend.
Month-to-month. No long-term contracts. Thirty days notice if you want to pause or stop.
One person, fully accountable. I don't manage your account and then hand it to someone else. When you ask a question, I answer it.
What happens next
1. Understand and audit. Your customers, competitors and what sets you apart, then your tracking and existing campaigns, including how lead quality from your CRM reaches each platform.
2. Plan and build. A media plan with the budget split by platform and a clean campaign structure, then audiences, keywords, copy and creative.
3. Launch, optimise and review. I optimise against lead quality and meet you monthly to go through the report.
Ready for paid ads that bring leads sales actually wants?
If you run a B2B SaaS company and spend €10,000/month or more on paid media, let's talk. The first call is a strategy conversation. Bring your current setup and I'll tell you where I'd look first.