Senior Paid Media for SaaS

I look at your business.

Not just your ad account.

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Most paid media people stop at the ads manager. I don't.

Campaigns are the easy part to fix. I look at the business behind them, because that's usually where the real problem is.

The problem is rarely the campaign.

I've caught a CPA spike that had nothing to do with the account and everything to do with a competitor moving into the same search terms.

I've watched a client's "MQLs" look great in the platform and mean nothing in their CRM, because the platform was rewarding volume their sales team couldn't use.

I've told a client that more ad spend was the wrong move entirely, because the real problem was their business economics, not their funnel.

So before I touch a campaign, I look at what's around it:

  • your CRM and how leads get handled after they convert,

  • your pricing and unit economics,

  • what your competitors are doing in the auction,

  • and whether your attribution can even be trusted in the first place.

Sometimes the fix is inside the ads manager. Often it isn't. I tell you which, honestly, even when it means less work for me.

How I work

You own everything. All ad accounts, assets, and data stay in your name. Always.

No AI has change rights in your campaigns. I use AI tooling in research, messaging development, and analysis. It never touches your live campaigns without my judgment behind it.

Flat fees, not percentage of spend. My retainer doesn't go up because your budget does. My incentive is results, not spend.

Month-to-month. No long-term contracts. Thirty days notice if you want to pause or stop.

One person, fully accountable. I don't manage your account and then hand it to someone else. When you ask a question, I answer it.

A woman with curly red hair wearing a plaid coat standing by a river, looking thoughtfully into the distance during sunset.

Services built around where you actually are

Whether you're validating your first paid channel or scaling what's already working, the engagement is shaped around your specific stage, not a packaged tier.

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What clients say

  • “I hired Olivia as a social media and marketing freelancer for our small ecommerce business. This required a broad set of skills and application. Olivia has been fantastic at talking me through Google analytics, Google ads, Meta Ads, and improving and generating ads on these platforms.”

    Tom Somerville, The Learning Tower Company

  • “I can't recommend Olivia highly enough! Managing our Google and Facebook ads with her has been a breeze. She's incredibly knowledgeable, bringing her vast experience to the table every time. Most importantly, it's evident she genuinely cares about our brand's success and always operates with our best interests in mind. ”

    Mariusz Gwizdon, Clamanti

  • “Olivia has been incredibly helpful and accommodating in building our paid media campaigns for us, we're very grateful to her for her hard work”

    Rory Gibson - Guild Esports

Ready to make your ad spend work harder?

If you're a SaaS company spending or planning to spend €10,000/month or more on paid media, let's talk. The first call is a strategy conversation, not a sales pitch.

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