As a digital marketing consultant, one of the most common issues I encounter with smaller clients is the desire to test paid ad platforms like Google, LinkedIn, or Meta on a minimal budget, typically around 500 € per month.

When I onboard a new client, my goal is to drive meaningful growth by not only increasing traffic but also generating high-quality conversions that lead to real sales.

When small startups decide to take the leap and invest in paid advertising, it’s an exciting step towards growth. But in my experience, many fall into common traps that can limit their success.

In the world of digital advertising, conversions are the lifeblood of your Google Ads campaigns. They serve as the critical metrics that inform the algorithm on how to optimize your ad spend and deliver the best possible results.

While agencies may appear to offer more comprehensive services, freelance specialists like me provide unique advantages tailored to the specific needs of smaller businesses.