Driving Awareness for AIIC through LinkedIn Ads

Written By Olivia Sabotnicu

The International Association of Conference Interpreters (AIIC) wanted to raise awareness about the critical role live interpreters play during conferences, emphasizing the value they bring to effective communication. Using LinkedIn Ads, AIIC launched two targeted campaigns to spread this message globally.

Objectives

AIIC’s main objective was to inform key stakeholders about the importance of live interpreting at conferences and how it contributes to better communication. To achieve this, they utilized LinkedIn to reach a professional audience with relevant, impactful content.

Campaign Strategy & Execution

First LinkedIn Campaign: Video Focus

The first campaign centered around short, engaging video testimonials from conference interpreters. These videos highlighted the personal experiences of interpreters and the value they provide, aiming to connect emotionally with viewers and create a stronger understanding of the profession.

  • Targeting: A global audience across 5 continents

  • Objective: Drive awareness and engagement with video content

Second LinkedIn Campaign: Website Traffic

The second campaign shifted focus to drive traffic to AIIC’s website, where visitors could access more detailed information about conference interpreting. This phase aimed to encourage deeper engagement by leading users to educational content.

  • Targeting: 25 countries, focusing on key regions for international conferences

  • Objective: Increase website traffic and further educate the audience

Results

First LinkedIn Campaign Results: Video Engagement

  • Video Views: around 30 000 views, demonstrating strong interest and interaction with the video content

  • Reach: over 70 000 LinkedIn users reached across 5 continents, significantly expanding awareness on a global scale

The video campaign effectively engaged viewers, generating interest and reinforcing AIIC’s message about the significance of live interpreting.

Second LinkedIn Campaign Results: Website Traffic

  • Impressions: over 60 000 impressions, providing AIIC with broad visibility on LinkedIn

  • Reach: around 30 000 users engaged in 25 countries, delivering a more focused reach and targeted visibility

By successfully driving traffic to AIIC’s website, the second campaign helped guide users toward more in-depth content about conference interpreting.

Conclusion

Through the use of LinkedIn Ads, AIIC was able to effectively raise awareness about live interpreting, connecting with a global audience and driving meaningful engagement. The combination of video content and targeted website traffic campaigns demonstrated the value of LinkedIn Ads for increasing visibility and educating professional audiences about specialized services.

Looking to create tailored LinkedIn campaigns for your business? Let’s discuss how I can help you achieve your marketing goals.

Olivia Sabotnicu
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