Boosting Customer Acquisition for Clamanti with Google Ads
Clamanti, a UK-based cosmetics brand specializing in recurring purchase products sought to increase orders and revenue in a short time frame. The brand’s primary objective was to acquire new customers, shifting its focus from nurturing existing clients to driving fresh leads into their sales funnel through targeted Google Ads campaigns.
Objective
The brand wanted to achieve two main goals:
Increase orders and revenue within a few months.
Focus ad spend on acquiring new customers, rather than targeting their existing, loyal customer base.
Strategy & Solution
To meet these goals, we implemented a strategic shift in the brand’s Google Ads campaigns:
Targeting New Customers
We realigned the ad budget to prioritize new customer acquisition. This decision was based on the brand’s need to expand their customer base, as the majority of their sales came from repeat buyers. By using Google Ads' advanced targeting options, we could identify and reach potential new customers who had not previously interacted with the brand.
Integration with Magento CRM
We integrated the brand’s Magento CRM system with the Google Ads account, enabling us to analyze customer data more effectively. This integration allowed for better segmentation and targeting, ensuring that the ads reached potential customers who were more likely to convert. By leveraging historical data, we optimized bids and ad placements to drive the highest ROI.
Challenges
Ad Spend Efficiency: Balancing the need to attract new customers while maintaining cost-efficiency in advertising spend.
Customer Acquisition: Ensuring that the shift in budget toward new customer acquisition led to measurable growth in orders and revenue.
Results
The shift in focus towards new customer acquisition, combined with data-driven targeting through Magento CRM, led to impressive results within just three months:
22.7% increase in orders: The focus on new customer acquisition drove a substantial boost in the number of orders placed.
15.7% increase in revenue: Revenue increased significantly, showcasing the effectiveness of targeting new customers while maintaining ad spend efficiency.
Client Feedback
Mariusz Gwizdon, Clamanti.co.uk:
"I can't recommend Olivia highly enough! Managing our Google and Facebook ads with her has been a breeze. She's incredibly knowledgeable, bringing her vast experience to the table every time. What's even better is her responsiveness – anytime we've had questions or last-minute tweaks, Olivia was right on it. Communication is vital in this line of work, and she's an excellent communicator, making even the most complex topics easy to understand. Most importantly, it's evident she genuinely cares about our brand's success and always operates with our best interests in mind. If you're looking for someone reliable, professional, and truly exceptional at ad management, Olivia's your go-to. Thanks for all your hard work, Olivia!"
Conclusion
This Google Ads campaign successfully achieved the brand’s goals of driving new customer acquisition while increasing overall revenue. By focusing on a data-driven approach and integrating with the Magento CRM, we optimized the ad spend to deliver significant results within a short time frame. This case study illustrates how a strategic shift in focus can lead to tangible growth, even for a brand with a loyal customer base.
Looking to scale your e-commerce business and attract new customers with a targeted Google Ads strategy? Let’s connect to discuss how I can help you achieve your goals.